The Dance Sock Story

Hi, I’m Jenna—a dance teacher and studio owner from beautiful New Zealand. With over 21 years of teaching experience and a school of 500 students, I’m always looking for creative ways to help dancers improve their technique.

The idea for Dance Socks started during a teacher training session when we were brainstorming fun ways to teach tricky dance concepts. We talked about using imagery, like imagining a family of mice under the arch of the foot to encourage proper placement. That sparked a thought—what if we had socks with visual guides to make learning even easier?

I created a simple prototype, and when I introduced it in class, the response was incredible! My students immediately understood their positioning in ways they hadn’t before. That’s when I knew I had something special.

After a year of development, Dance Socks were born—designed with 10 clever features to help dancers refine their technique, both in class and at home. The feedback from teachers, parents, and dancers has been amazing, and I’m so excited to share them with you!

Happy dancing!
Jenna x